Needs of artists    

Promoting art means normally to make photographs, copies, postage and packaging in sending out art submissions to companies, to place advertising and many other work. Contrary to traditional requirements the internet offers at low costs, the possibility to present your art anywhere to anyone in the world, at any time. To have gallery representations does not include full promotion services. Many contemporary artists represent themselves on their own homepage. Artists are not business managers. What they need is to attract more visitors to their pages, and a platform to present their works in competition.

Needs of galleries    

Art dealers needs to have an open eye on emerging artists as well as to their own competition. Selling art on the internet is still less important, compared to the traditional market. More important are the possibilities to establish new contacts. The world wide web matches buyers and sellers much faster than any other medium. The number of galleries with own sites is growing rapidly. The problem is, that their traffic is unsatisfactory. There is great demand for a platform where presentations can be viewed in context. It is not always an easy job for a gallery manager to make a good deal, even with a great artist name. Most important artworks have been sold on international auctions. The reason is the lack of communication between buyers and sellers and the absence of common strategies. Fine art auctions are still very attractive and the part of the online business is growing fast.

Your homepage    

There will be time and effort involved to create a good homepage, if you want to make it look attractive. Compare other sites. Keep it simple and easy to navigate.

Prepare your audience    

If you don't have a great audience, you won't get great results. Creating your own web site is just the first step. Now you need promoting and advertising. Use the qualities of the internet to further your career. Look for meeting places, bulletin boards, news groups, and online galleries. Meet people with common interests. Talk with them about the market, make friends and partners. Exchange links. Invite to visit your show. Send out emails. Assure that visitors can find you easily on the net. Adhere to search engines.

Online galleries    

Don't expect too much from search engines, to promote your internet presence. In most cases you are lost somewhere at the end of the register. Important online galleries have many thousand page views every day and a great part of the visitors contact the site regularly. Read very carefully the conditions, before submitting. There are many various offers. They might ask you for commissions on sales that occur as a result of your exposure. Others offer free service, if you reserve them the exclusive right to sell your artwork. Be sceptic with superlatives. Many galleries are by far less important, as they pretend to be.

The artarchiv network    

artarchiv is a portal to the world of fine art, a network for artists, galleries and institutions, a marketplace for contemporary art, targeting the community of art enthusiasts, educators, students, collectors and investors. Advertisers meets an audience focused on quality. Resources include services for beginners as well as powerful on-demand features, such as rbarts database, covering thousands of artist biographies. artarchiv is a number one source on the net for addresses. We empower artists and dealers to make sales. Clients may contact you directly. We take no commissions.