Heir apparent to Varga at Esquire was Al Moore, who shared the magazine's 1948 calendar with Ben Hur Baz and other major commercial artists. In 1949, 1950 and 1951, Moore was solo artist on the best selling, most prestigious pin-up calendar around. Moore's women were wide-eyed wonders, usually blonde, curves spilling out of bikini tops, full bruised lips promising passion. These provocative yet All American temptresses preened for the viewer, very direct, seldom coy, promising the sexual revolution that was to come.